![]() Trump's decision to enter the race for the Republican presidential nomination in 2015 brought a great deal of new attention to his wide range of business activities and the controversies associated with many of them. ![]() Operating through the Trump Organization, his family holding company, Trump also capitalized on the name recognition gained through years of reality-television appearances in a wide range of licensing deals. ![]() He took a business founded by his father to build modest middle-class housing in the outer boroughs of New York City and transformed it into a high-profile operation focused on glitzy luxury condominiums, hotels, casinos and golf courses around the world. For more than 30 years, Donald Trump has been almost continuously in the public eye, portraying himself as the epitome of business success and shrewd dealmaking.
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